Corporate trade, an often misunderstood category, allows companies to turn unwanted assets into future media credits. Evergreen partnered with Sullivan to build a brand that moved them away from the category’s corporate, procurement-driven image. The new brand positions trade as a unique media investment model and the company as a strategic partner.
Created at Sullivan with Martin Dominguez, Matt King, Mike Lee, Andres Sanchez, Rebecca Green and Collin Bennion, 2017
